01

It starts with Research

Deep Dive: Initially, designers delve into your business, examining its objectives, revenue streams, target market, and more.

Market Research: Following these initial steps, designers conduct a thorough review of competing products, analyzing their designs, color selections, and other characteristics.

Behavior Examination: The following step entails scrutinizing user interactions with analogous products to elevate retention rates and address customer needs.

02

Drafting Wireframes

Wireframing is a fundamental component of product design. Designers craft a wireframe for every screen in the application, establishing connections between them to outline a User Journey.

Afterward, they translate the User Journey into a clickable prototype, providing customers with the opportunity to explore their app and offer suggestions for refinements as required.

03

Visual Presentation

Before moving on to design the final UI, designers produce two to three visual concepts for one of the screens, showcasing to customers the prospective appearance of the app and granting them the choice to pick their preferred style.

These concepts can differ in colors, fonts, and various graphical elements. If customers provide a brand book including a logo and color palette, it serves as the foundation for crafting the visual style.

04

Design & Delivery

The product design begins. Designers create a UI style guide that keeps logos, colors, fonts, and other design elements. It helps designers and developers follow the chosen style. After that, designers create the final UI for each screen based on the wireframes crafted before.

Once all screens are ready, they’re passed over to developers along with icons and other graphic elements used for design.